The Inspiration

Based in San Francisco, we are a solo designer (+ supporting husband and golden retriever mascot) small business dedicated to creating unique, high-quality products that celebrate the beauty and legacy of iconic places while embracing the classic, nostalgic feel of collegiate design.

Every design begins by combining collegiate styles with the stunning landscapes and cultural heritage of America's most treasured parks. Whether it’s a bold, arched crest on a cozy sweatshirt, a detailed emblem on a postcard, or a vibrant sticker for your water bottle, each product is carefully crafted to honor the essence of the places that inspire us.

We’re passionate about highlighting destinations that are easily accessible from our San Francisco base—places you can explore on a weekend trip to reconnect with nature and history. Our designs are more than just decorations—they’re a tribute to the landscapes, wildlife, and stories that make these locations so special to us all, all through the lens of collegiate style.

Join us on this journey, and let’s celebrate the beauty and legacy of California’s iconic destinations, one design at a time. Learn more about the parks and our inspiration for each design below.